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Great Expectations
Written By: Due-East on June 13, 2007
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| China seems to be swinging for the fences in their estimate of how many TV viewers the 2008 Olympic Games to be held in Beijing will draw. State media says they’re expecting about four billion people to watch the Games, which is a full billion people more than the 2004 Games, which were held in Athens, Greece. That’s like 60% of the world’s population! I’m doubtful that they’ll be able to accomplish having a full billion more TV viewers than the 2004 Olympics had, but I can certainly see the fact that the Games are in China being a big draw in itself. People the world over are intrigued by China’s beautiful and interesting culture. And the Chinese are a traditionally stick-together-for-the-good-of-the-whole kind of people, so if the central government goes on a campaign to promote viewership, I could see their getting a couple hundred million more viewers, provided they don’t mind passing out some free TVs to people who don’t already own them. It would be great to see those kinds of numbers for the games, if for no other reasons than to show people what today’s China is like, that it’s not as backwards as everybody imagines (at least not in the cities), and how endearing its people are. Although I think Shanghai would’ve been a better choice of cities, I’ve never been to the mainland, so I really can’t comment with any authority or actual knowledge. I really hope they hit their numbers. 加油！ |
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